Shovel summer tour 2017.

Shovel Bike Racing Time


What have we done this summer?

We gave our chainrings a proper test

If we close just the one of our eyes and pretend that we are a full strict company, our calculation of what have we done this summer will be precisely in numbers, values and percents. But as the company that enjoys working the same as being a biker, our summer report is made of trips, bike parks, friendships, beers but don’t get us too relaxed, of great business too!

What have we done these hot days then?

Visited France, the beautiful Alps, to be precise, Les2Alpes and Alpes d’Huez.


Our greatest Shovel racing team was the best! – in falling… just before the race… but the One, the Chosen One made it to the end of the race. We were racing at the Mountain of Hell (Mountain straight outta hell!) Our Josip Lovasic – Joza, better known as the Croatian Redneck who is made 90% from bacon, killed the race and ended up at the 375 place. Not bad for the first time.

Shovel Racing team

What about business?

We had a Shovel tent where we demonstrated our products to the French market but ended popular mostly around the world. Just around the world, yeah…

We were showing our famous chainrings and chain guides. Why is it so „WOW!“ ? Check it here:

They have nothing with the IT world but we can say they are smart-products. Our chain guides have an open mounted system which allows you easier mounting.  And our chainrings were new stuff this summer. We had oval ones too. They are Fat/slim and also badass looking. Everything is designed and produced in Shovel based in Osijek, Croatia!
We gave it a proper test, holding nothing back, and it was a blast. 

Chainring chain ring

At the Alpes d’Huez

We had a blast! Didn’t race cause of the fails we did earlier in the bike park at the 2Alpes. Or did we?? If we were good looking we would probably slept away the Megavalanche because of some ladies but nah, not even then, our wives would break our frames. And back, and noses… Not so manly anymore ha?

But, what have we done at Megavalanche and why we had a blast?

The first day we also demonstrated our products and gave 100% assurance to some of the riders that they will come back tomorrow. Just because we have an eye for the bikes without chain guides and we can feel that chain drop. Not even have to say that we can hear it, motherly instinct.

What happened? The MEGArow at MEGAvalanche. Everyone needed a chain guide because the race was totally made for the ones who would ride it to the end with the chain on! And our chainrings just disappeared. The most famous product there totally were the oval chainrings.

It was almost two weeks of a slow ride by the van, but totally fast one by bikes. Not just in a physical way, it was totally a fast growth of our market. We introduced ourselves as the open minded, cheerful and fun Croats that just love bikes and their products cause they are made smart and with love (and blessed with beer).


Entire Shovel team

Story by Marija Lozančić

Shovel racing team

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